The course in Written Communication focuses on how written formats can be used to strengthen artistic practice and the professional in general. Through narratives, artist statements, pitches, and press or social media texts, participants learn to communicate their artistic position in ways that resonate with collaborators, audiences, and foundations.

The course provides tools to develop a personal artistic narrative, adapt communication to different target groups, and create visibility through relevant platforms. At the same time, we work with context analysis and fundraising, building a bridge between inner motivation and the external frameworks that support practice.

Course Modules

We work with the following themes:

• The Artistic Narrative – how stories shape our identity and practice.

• Artist Statement – writing and expressing artistic motivation and direction.

• Pitch – short and precise presentations of projects and ideas.

• Press & SoMe – texts for press releases, social media, and websites.

• Context Analysis – mapping stakeholders, networks, and contexts.

• Fundraising & Application Texts – tips, tricks, and structure for project proposals.

• CV & Portfolio – how to select, present, and curate your material.