The Art of Start-Up program provides tools to connect ideas and ambitions with concrete plans, enabling us to build a sustainable framework for our professional or creative practice. Based on your skills and practice, we work on transforming dreams and ambitions into tangible structures, so that we can establish businesses that both support the early start-up phase and provide financial security.

The course introduces the key tools needed in the start-up phase: business plan, business model, economy, organization, and marketing. You will learn how to structure ideas, develop a portfolio, choose the right business forms, and create visibility around your company.

Course Modules

We work with the following themes:

• Business Plan – vision, mission, portfolio, target group, pricing, and sales.

• Economy – budgets, bookkeeping, tax, VAT, and financial risks.

• Business Models – how to create sustainable income.

• Organization and Leadership Models – business structures, registration, and management.

• Marketing and Visibility – strategy, target groups, pricing, and sales.

• Exercises and Tools – reflections, planning, and testing business ideas.