ENTREPRENEURIAL UNDERSTANDING / Danmarks Medie- og Journalisthøjskole (DJMX) – Graduating Students

Lecturer: Pernille Skov (CAKI – Center for Anvendt Kunstnerisk Innovation)
Duration: 3 weeks, full-time
Language: Danish
Students: 6th semester

Teaching Format

  • Lectures and presentations

  • Short talks combined with exercises and plenary discussion

  • Reflection-based writing assignments and project development

  • Independent work

  • Group work and peer feedback in pairs

  • Workshops

  • Use of CAKI’s visual tools and other relevant literature

Assessment

  • Multiple choice exam

  • Module-based assignments

  • Project material (e.g. pitch, video, visual communication)

Learning Objectives

Knowledge

Students will gain knowledge of:

  • Business modelling and different types of business models

  • Value proposition design

  • Target groups and audience segmentation

  • Individual-level business modelling (Business Model You / IKI GAI)

Skills

Students will develop the ability to:

  • Work creatively and analytically with business and project development

  • Develop personal entrepreneurship grounded in their own disciplinary expertise

Competencies

After completing the programme, students will be able to:

  • Formulate and communicate their professional/practice-based identity

  • Develop and frame a meaningful project

  • Analyse target groups, collaborators, and professional fields

  • Prepare budgets and funding strategies

  • Strengthen their understanding of entrepreneurship and sustainable professional practice

  • Conduct external analyses and develop theories of change

The course positions business understanding not as a purely economic discipline, but as a strategic and reflective framework for shaping sustainable professional trajectories.

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